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BOFU betekenis (marketing)

Wat betekent de marketingterm BOFU

(Bottom Of Funnel)

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Wat is BOFU voor marketing term? Dit is de afkorting voor Bottom Of Funnel. Deze marketing term wordt vaak gebruikt bij het in kaart brengen van je customer journey. Bottom Of Funnel komt neer, zoals het al doet vermoeden, op ‘de bodem van de trechter’. De trechter is in dit geval de customer journey die je klanten doorlopen.

In de BOFU fase is het de bedoeling dat je leads overgaan tot aankoop van je product/dienst. In de voorgaande fase zijn deze leads al warmgemaakt, dus in de BOFU fase richt je je op de conversie. BOFU is de laatste fase die je klant doorloopt in je Customer Journey.

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Betekenis BOFU – De complete funnel:

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Betekenis BOFU is duidelijk, en nu?

Zo. De betekenis van BOFU weten we nu. Maar hoe ga je je campagnes hier nou op sturen? Of het nou gaat om het in kaart brengen van je funnel met daarin de focus op BOFU of hoger scoren met SEO: Your Digital Minds helpt je graag verder op weg! Vraag hieronder geheel vrijblijvend een Quick Scan aan en we nemen zo snel mogelijk contact met je op.

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Wat maakt ons uniek?

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Vraag een gratis Quick Scan aan

Geheel vrijblijvend binnen 5 werkdagen in je inbox!

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Klanten

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Een greep uit ons portfolio.

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De kosten van een Google Ads campagne zijn geheel afhankelijk van het beschikbare budget en ambitie van het bedrijf.

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Jazeker zijn wij Google Partner. 

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Tuurlijk, wij bespreken graag met jou de mogelijkheden! 

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Ook hier hebben wij verstand van. Wil jij een succesvolle shopping campagne voeren? Neem dan gerust contact met ons op. 

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Let’s Get Started

Klaar voor groei & verandering? Laten we samen de conversie verhogen.

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Google Ads

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