MOFU betekenis (marketing)
Wat betekent de marketingterm MOFU
(Middle Of Funnel)
[/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”20px” text_line_height=”2em” ul_font=”||||||||” header_font=”Roboto|700|||||||” header_text_align=”center” header_font_size=”80px” header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” max_width=”1000px” module_alignment=”center” hover_enabled=”0″ text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]Wat is MOFU voor marketing term? Dit is de afkorting voor Middle Of Funnel. Deze marketing term die vaak wordt gebruikt bij het in kaart brengen van je customer journey. Middle Of Funnel komt neer, zoals het al doet vermoeden, op ‘het midden van de trechter’. De trechter is in dit geval de customer journey die je klanten doorlopen.
In de MOFU zie je vaak dat mensen voor de tweede keer in aanraking komen met je merk of product. In deze fase zijn worden de leads die in de fase ervoor zijn binnengekomen warm gemaakt om vervolgens verder de funnel door te stromen. MOFU is dus in feite de tweede fase die je klant doorloopt in je Customer Journey.
[/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”20px” text_line_height=”2em” ul_font=”||||||||” header_font=”Roboto|700|||||||” header_text_align=”center” header_font_size=”80px” header_line_height=”1.2em” header_3_font=”Roboto|700||on|||||” header_3_text_align=”center” header_3_text_color=”#ffffff” header_3_font_size=”24px” header_3_letter_spacing=”10px” header_3_line_height=”2em” text_orientation=”center” background_layout=”dark” max_width=”800px” module_alignment=”center” hover_enabled=”0″ text_font_size_last_edited=”off|desktop” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_3_font_size_tablet=”16px” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” header_3_letter_spacing_tablet=”5px” header_3_letter_spacing_phone=”” header_3_letter_spacing_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]Betekenis MOFU – De complete funnel:
[/et_pb_text][et_pb_image src=”https://yourdigitalminds.nl/wp-content/uploads/2022/08/tofu_2x_ubf9eu.jpg” alt=”Wat is Click Through Rate” title_text=”tofu_2x_ubf9eu” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.17.4″ _module_preset=”default” width=”87%” module_alignment=”center” max_height=”51%” animation_style=”zoom” animation_intensity_zoom=”6%” border_radii=”on|10px|10px|10px|10px” border_width_all=”10px” border_color_all=”rgba(255,255,255,0)” box_shadow_style=”preset1″ box_shadow_blur=”70px” box_shadow_color=”rgba(110,130,208,0.18)” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ next_background_color=”#F2F2FA” _builder_version=”4.16″ _module_preset=”default” custom_padding=”80px|0px|80px|0px|true|false” bottom_divider_style=”waves2″ bottom_divider_height=”600px” bottom_divider_repeat=”0.6x” bottom_divider_height_tablet=”220px” bottom_divider_height_phone=”160px” bottom_divider_height_last_edited=”on|phone” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_font=”||||||||” header_2_font=”|700|||||||” header_2_line_height=”1.1em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Betekenis MOFU is duidelijk, en nu?
Zo. De betekenis van MOFU weten we nu. Maar hoe ga je je campagnes hier nou op sturen? Of het nou gaat om het in kaart brengen van je funnel met daarin de focus op MOFU of hoger scoren met SEO: Your Digital Minds helpt je graag verder op weg! Vraag hieronder geheel vrijblijvend een Quick Scan aan en we nemen zo snel mogelijk contact met je op.
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[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_code _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”Section” _builder_version=”4.17.4″ background_color=”#f7f7f7″ custom_padding=”0px||0px|” custom_padding_tablet=”0px||0px|” da_disable_devices=”off|off|off” transparent_background=”off” padding_mobile=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” disabled=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row padding_mobile=”on” column_padding_mobile=”on” admin_label=”Row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”722px” custom_padding=”104px|||” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”620px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Trusted and used by many big companies.” _builder_version=”4.17.3″ _dynamic_attributes=”content” text_font=”Roboto Light||||” text_text_color=”#262e32″ text_font_size=”56″ text_line_height=”1.2em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” custom_padding=”|0px||||” custom_css_main_element=”font-weight: 300;” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IlZlZWwgR2VzdGVsZGUgVnJhZ2VuIE92ZXIgIiwiYWZ0ZXIiOiIifX0=@[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row padding_mobile=”on” column_padding_mobile=”on” custom_padding_last_edited=”on|desktop” admin_label=”Row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”127px||0px|||” custom_padding_tablet=”90px||0px|” custom_padding_phone=”” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#222222″ divider_weight=”4″ admin_label=”Divider” _builder_version=”4.16″ height=”0px” hide_on_mobile=”off” global_colors_info=”{}”][/et_pb_divider][et_pb_toggle title=”Hoe veel kost een Google Ads campagne?” open_toggle_text_color=”#000000″ open_toggle_background_color=”#f7f7f7″ closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#f7f7f7″ icon_color=”#000000″ open_icon_color=”#000000″ admin_label=”Toggle” _builder_version=”4.17.3″ title_text_color=”#000000″ title_font=”Open Sans|on|||” title_font_size=”24″ body_font=”Open Sans||||” body_text_color=”#666666″ body_font_size=”18″ body_line_height=”1.6em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”2px|0px|2px|0px” title_font_size_tablet=”18″ title_font_size_phone=”” title_font_size_last_edited=”on|tablet” custom_css_toggle_icon=”font-size:20px;||” border_width_all=”1px” border_color_all=”#f7f7f7″ border_style_all=”solid” use_border_color=”on” border_color=”#f7f7f7″ border_style=”solid” global_colors_info=”{}”]De kosten van een Google Ads campagne zijn geheel afhankelijk van het beschikbare budget en ambitie van het bedrijf.
[/et_pb_toggle][et_pb_divider color=”#222222″ divider_weight=”4″ admin_label=”Divider” _builder_version=”4.16″ height=”0px” hide_on_mobile=”off” global_colors_info=”{}”][/et_pb_divider][et_pb_toggle title=”Zijn jullie Google Partner?” open_toggle_text_color=”#000000″ open_toggle_background_color=”#f7f7f7″ closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#f7f7f7″ icon_color=”#000000″ open_icon_color=”#000000″ admin_label=”Toggle” _builder_version=”4.17.3″ title_text_color=”#000000″ title_font=”Open Sans|on|||” title_font_size=”24″ body_font=”Open Sans||||” body_text_color=”#666666″ body_font_size=”18″ body_line_height=”1.6em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”30px|0px|2px|0px” title_font_size_tablet=”18″ title_font_size_phone=”” title_font_size_last_edited=”on|tablet” custom_css_toggle_icon=”font-size:20px;||” border_width_all=”1px” border_color_all=”#f7f7f7″ border_style_all=”solid” use_border_color=”on” border_color=”#f7f7f7″ border_style=”solid” global_colors_info=”{}”]Jazeker zijn wij Google Partner.
[/et_pb_toggle][et_pb_divider color=”#222222″ divider_weight=”4″ admin_label=”Divider” _builder_version=”4.16″ height=”0px” hide_on_mobile=”off” global_colors_info=”{}”][/et_pb_divider][et_pb_toggle title=”Ik heb zelf geen verstand van Google, kunnen jullie alles implementeren?” open_toggle_text_color=”#000000″ open_toggle_background_color=”#f7f7f7″ closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#f7f7f7″ icon_color=”#000000″ open_icon_color=”#000000″ admin_label=”Toggle” _builder_version=”4.17.3″ title_text_color=”#000000″ title_font=”Open Sans|on|||” title_font_size=”24″ body_font=”Open Sans||||” body_text_color=”#666666″ body_font_size=”18″ body_line_height=”1.6em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”30px|0px|2px|0px” title_font_size_tablet=”18″ title_font_size_phone=”” title_font_size_last_edited=”on|tablet” custom_css_toggle_icon=”font-size:20px;||” border_width_all=”1px” border_color_all=”#f7f7f7″ border_style_all=”solid” use_border_color=”on” border_color=”#f7f7f7″ border_style=”solid” global_colors_info=”{}”]Tuurlijk, wij bespreken graag met jou de mogelijkheden!
[/et_pb_toggle][et_pb_divider color=”#222222″ divider_weight=”4″ admin_label=”Divider” _builder_version=”4.16″ height=”0px” hide_on_mobile=”off” global_colors_info=”{}”][/et_pb_divider][et_pb_toggle title=”Hebben jullie ook verstand van Google Shopping advertenties?” open_toggle_text_color=”#000000″ open_toggle_background_color=”#f7f7f7″ closed_toggle_text_color=”#000000″ closed_toggle_background_color=”#f7f7f7″ icon_color=”#000000″ open_icon_color=”#000000″ admin_label=”Toggle” _builder_version=”4.17.3″ title_text_color=”#000000″ title_font=”Open Sans|on|||” title_font_size=”24″ body_font=”Open Sans||||” body_text_color=”#666666″ body_font_size=”18″ body_line_height=”1.6em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”30px|0px|2px|0px” title_font_size_tablet=”18″ title_font_size_phone=”” title_font_size_last_edited=”on|tablet” custom_css_toggle_icon=”font-size:20px;||” border_width_all=”1px” border_color_all=”#f7f7f7″ border_style_all=”solid” use_border_color=”on” border_color=”#f7f7f7″ border_style=”solid” global_colors_info=”{}”]Ook hier hebben wij verstand van. Wil jij een succesvolle shopping campagne voeren? Neem dan gerust contact met ons op.
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